Why is platinum jewellery so expensive?

June 2011
Why is Platinum so expensive?
Why is Platinum so expensive?
  • It is one of the rarest metals in the world;
  • Platinum is denser than gold; and
  • Platinum jewellery is made of 95% pure metal.
  • The satisfaction of wearing platinum jewellery far out stripts the initial cost.

Our readers often ask why Platinum is so expensive.

Platinum is one of the rarest metals in the world.  It is naturally “white”, does not fade or tarnish – it keeps its natural white colour forever.

The bullion price of platinum is currently lower than that of gold.  Even while this is so, platinum jewellery is likely to be more expensive that gold jewellery. The main reasons for this is that platinum is denser than gold. An 18ct gold wedding band which weighs 6 gms would weigh 8,5 gms in platinum. Platinum jewellery is made up of 95% pure metal, while gold is usually 75% pure metal.

But, as anyone who owns a piece of platinum jewellery will tell you, the satisfying feel of wearing it far outstrips the initial cost.  It is a robust metal, and a scratch merely causes a displacement of the metal, with no loss of its volume.

Platinum is the perfect choice for engagement and wedding rings – as lasting as the very best of marriages!

Do you have a special piece of jewellery in mind? Let us suggest a design using platinum.

Veronica Anderson Signature